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Marriage

A fashion collection for 2010-2025

Kingston School of Art, Kingston University, 2016

Research, campaign, photography, service design

"Waste is symptomatic of a failed relationship."

 

—Jonathon Chapman, Emotionally Durable Design

‘Marriage’ encourages a sustainable approach to buying clothes which focuses on the stories and personalities clothing acquires with wear. The 'collection' is found rather than made and the project includes a service design and magazine exploring the sustainable and community led options for fashion.

Everyone has a story about their oldest garment which they can't bear to throw away, a memory associated with something they wore in childhood, or a garment they've always dreamed of but never had. You can’t buy the detail, personality, stories and love that are part of these garments. Even though most of them will have been produced en masse, they are unique and impossible to replicate. These items, battered, tired and in some cases falling apart, are much more valuable than their new counterparts. 

Everyone has a story about their oldest garment which they can't bear to throw away, a memory associated with something they wore in childhood, or a garment they've always dreamed of but never had. You can’t buy the detail, personality, stories and love that are part of these garments. Even though most of them will have been produced en masse, they are unique and impossible to replicate. These items, battered, tired and in some cases falling apart, are much more valuable than their new counterparts. 

View the magazine.

© 2019 Sarah Hill