Scottish Federation of Housing Associations (SFHA), 2020–2021
Graphic design for online events platform, event programme.
Illustrations sourced and adapted from stock.
SFHA runs a highly regarded series of conferences, training and events which moved online in 2020 and continues as a hybrid programme.
SFHA Live! needed a friendly face in a digital space to carry on the warm welcome of in-person conferences and uses cheerful illustrated characters to do so. Designs also drew on colours the existing brand palette to create bright gradients.
Images were created to be applied across email marketing campaigns, web advertising, social media posts as well a design for a digital programme and the virtual event platform itself.
Considerations also had to be made to accommodate conference sponsors which was done creatively through the illustrations.