SFHA runs a highly regarded series of conferences, training and events which moved online in 2020 and continues as a hybrid programme. 

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SFHA Live! needed a friendly face in a digital space to carry on the warm welcome of in-person conferences and uses cheerful illustrated characters to do so. Designs also drew on colours the existing brand palette to create bright gradients. 

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Images were created to be applied across email marketing campaigns, web advertising, social media posts as well a design for a digital programme and the virtual event platform itself. 

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Considerations also had to be made to accommodate conference sponsors which was done creatively through the illustrations.